Course Description
2-Day ‘Discovering Powerful Value Propositions’ Course (Certificate)
This interactive course will equip you with a curious mindset, along with the tools and skills to create compelling value propositions. By the end, you’ll not only be able to design precise and impactful propositions but also explore and adapt them to uncover new opportunities for business growth.
Please note that you need working knowledge of Design Thinking tools and methodologies before taking this course. If you are unsure about your experience, contact us to find out if this course is the right fit for you.
If your desired session is sold out, you can always mail us at [email protected] to inquire about the possibilities!
Early Bird Price
€ 1495,00
Homework
Bring your own Value Proposition - 30 min.
Language
English
Standard Price
€ 1595,00
Involvement
2 days, 8 hours a day, online group session post-training
Course type
In person
About this course
Understanding the key elements of a value proposition is a great starting point, but the real challenge lies in discovering what truly sets yours apart. In this course, you’ll learn by doing, practicing fundamental tools to uncover unique and powerful value propositions, including customer research, personas, user stories, customer insights, relative value mapping, and the Value Proposition Game.
You’ll work collaboratively in small teams, learning from participants with diverse industry backgrounds, while our experienced facilitators guide you through the value proposition process. They’ll also teach you to use empathy in envisioning future value for your end-users.
What you'll learn
Learn how to listen to the market and your end-users, uncover valuable insights, explore multiple value propositions, and identify the one that will truly delight your customers.
Welcome & kick-off
Meet the team
Energizers
Introducing Value Propositions
Keynote & Cases
Loving the problem
Customer research
Personas
User Story
Customer Insights
Creating a solutions
Defining solutions to the problem
Features, benefits and values.
Value Proposition Theater
Creating alternative value propositions
Creating alternatives and discovering new values
Exploring other target groups
Creating a strong relative value and positioning
Adapting to the changing world
Powerful value propositions
How to test and select the best value proposition
Value proposition pitch
Reflection & application to own cases
Participant profile
This course is designed for:
Managers or Team Leaders...
…seeking to guide their teams in creating and discovering Value Propositions in their daily work.
Product owners, Innovators, Marketeers, Entrepeneurs, start-ups…
…looking to develop impactful value propositions that resonate with customers in their daily work.
(Startup) Entrepreneurs…
… wanting to learn how to discover and iterate unique value propositions for customers.
Marketeers...
… using and adapting the unique values and positioning of your products and services to generate growth.
Meet your coaches
Vitas Kersbergen
Start-up Mentor & Facilitator
Vitas specializes in helping corporate teams, startups, and entrepreneurs by crafting impactful value propositions. His approach ensures solutions that address pressing challenges while driving organizational growth and long-term success.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Certificate
After successful completion of the 2-Day ‘Discovering Powerful Value Propositions’ Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
