Course Description
1-Day Design Thinking Effective Storytelling Training Course (Certificate)
Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience.
Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?
Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.
Early Bird Price
€ 495,00
Homework
No preparation time
Language
English
Standard Price
€ 595,00
Involvement
1 day, 8 hours
Course type
In person
Choose your session
About this course
A short and interactive introduction into Storytelling and its application in the business environment. What are the origins of storytelling and what is its scientific foundation. How storytelling can be used to manage conflicts, interpret the past and to shape the future. Story is one of the primary mediums through which humans communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to communicate meaning and create emotional connections with your audience. Additionally, through story you begin to humanize your message and gain trust in your audience. Based on this understanding, by creating and telling stories, we begin to re-imagine and co-create the future.
During this course you will experience first hand techniques related to the following: How design thinking, innovation and story converge to design customer-centered opportunities; The performance of storytelling; The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches;
How to apply story to the way you speak about yourself and the brand you represent.
What you'll learn
Structure Outline
Welcome & Personal Introductions
Storytelling Principles
Storytelling Structures
Building Blocks for Impactful Storytelling
Learning-By-Doing Exercises
Data Gathering
Personal Strategy Development
Story Gathering
Quick Brainstorm
Learning-By-Doing Exercises
Feedback Round
Your Audience
Your Storytelling Occasion
Define Your Target Group
Peer Discussion
Crafting Your Story
Performance
Exercise: 6 Word Story
Prototype & Test Your Story
The Art of Visual Thinking
Mindsetter
Showtime: Pitch Your Story
Participant profile
This course is designed for:
Managers or Team Leaders...
…seeking for hands-on training how to incorporate storytelling to support organisational goals and to better connect to customers and stakeholders
(Digital) Marketing experts...
…looking to use storytelling in their daily work to create true impact with customers and stakeholders
Product/Service Designers...
…who want to learn more about storytelling in product/service design, grasp a better understanding of the audience and present in a memorable and impactful way
No previous experience or knowledge required
Meet your coaches
Our expert Facilitators have extensive experience in implementing approaches such as Design Thinking and Agile in organizations and will share their experience and practical examples during the course.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Colin Skelton
Senior Facilitator DTA South Africa
Colin is a senior design thinking facilitator with a masters in dramatic arts. He helps people innovate by using applied theatre (improv) in organizational contexts.
Certificate
After successful completion of the course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement. All tools and materials will be available after the course for personal use.
