Course Description
2-Day Effective Storytelling & Customer Journey Mapping Course (Certificate)
During this 2-Day course, you will experience firsthand techniques on how design thinking, innovation, and story converge to design customer-centered opportunities. You will learn the performance and science of storytelling, including story structure and types of stories. We will provide practical tools to support an innovative and collaborative mindset, drawing on a range of creative techniques and practices. You will discover how to apply storytelling to improve your presentations, speeches, or sales pitches, and how to effectively communicate your personal and brand narratives.
Early Bird Price
400 JOD*
Homework
No preparation time
Language
English
Standard Price
500 JOD
Involvement
2 days, 8 hours each
Course type
In person
About this course
We will show you how Customer Journey Mapping and Storytelling can help you gain deeper insights into customer needs, behavior, experience, motivation, and desired outcomes. After a short introduction to Design Thinking, you will practice using its tools, focusing specifically on Customer Journey Mapping and Storytelling, by working on a real challenge.
Customer Journey Mapping is built up layer by layer. We start ‘above water’ with the customer and slowly dive deeper into the organizational structures and context. This tool can be used with customers, management, employees, and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.
Storytelling is a powerful medium for communication and sense-making. You will learn about its origins, scientific foundations, and applications in the business environment. Storytelling can manage conflicts, interpret the past, and shape the future. It helps humanize your message, creating emotional connections and building trust with your audience. By creating and telling stories, you can re-imagine and co-create the future.
Participant profile
This course is designed for:
Managers or Team Leaders...
…seeking for hands-on training how to incorporate storytelling to support organisational goals and to better connect to customers and stakeholders, and who want to discover the benefits of working with Personas & Customer Journey Mapping in their daily work
(Digital) Marketing experts...
…looking to use storytelling in their daily work to create true impact with customers and stakeholders
Product/Service Designers...
…who want to learn more about storytelling in product/service design, grasp a better understanding of the audience and present in a memorable and impactful way
No previous experience or knowledge required
Meet your coaches
Our expert Facilitators have extensive experience in implementing approaches such as Design Thinking and Agile in organizations and will share their experience and practical examples during the course.
Colin Skelton
Senior Facilitator DTA South Africa
Colin is a senior design thinking facilitator with a masters in dramatic arts. He helps people innovate by using applied theatre (improv) in organizational contexts.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Certificate
After successful completion of the course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement. All tools and materials will be available after the course for personal use.
