Course Description
Co-Creation and Design Thinking in Sales 2-Day Workshop
This 2-day program brings you the latest best practices on how to co-create value with your customers and develop new business opportunities. Learn how Design Thinking can be applied to engage with your customers and redesign the sales process of the future.
Early bird pricing available up to 4 weeks prior to the event.
This workshop is also available as in-house training. Contact Darryl to find out more.
Early Bird Price
AUD$1750 / NZD$1950
Length
2 day
Language
English
Standard Price
AUD$1900 / NZD$2100
Involvement
8 hours a day
Course Type
In-person
About this course
In a market where products and services are rapidly becoming commodities, the conventional approach to selling is in need of a radical mindset change. Sales professionals have to become much more strategic in their approach, focusing on co-creating value rather than selling value. The result is a better understanding of your customer’s business challenges, unlocking new sales opportunities.
In this course, you will learn how Design Thinking, value co-creation, innovation and sales converge, creating new business development strategies with customers. The program combines academic theory and a hands-on exercises, with cases from various industries to explain the theory and learn how to apply it.
What will you learn?
Get ahead of the competition by exploring new ways to co-create together with your customers rather than selling value to your customers. During this journey you’ll work closely with a unique team of highly experienced Sales and Design Thinking practitioners in finding answers to the following questions: Why is the world for sales professionals changing? How does this impact your job as a sales professional? Which tools can help you?
Meet your instructors
Darryl McClay
Managing Partner DT Academy NZ & AUS and also Partners with other Design Thinking Facilitators
Darryl combines his design thinking expertise with his leadership experience to help people and organizations become more human-centered and focused on creating meaningful experiences.